TRAI Secretary V. Raghunandan released the new tariff regulation on Tuesday, in which some amendments have been included. The new regulation says that it has been decided to continue with the cap of Rs 19 on the MRP of a channel for being part of a bouquet. Further, a broadcaster, while fixing the price of its bouquet of pay channels, can offer a maximum discount of 45% of the sum of the MRPs of all the pay channels present in that bouquet.
TRAI said in its statement that at the maximum retail price of a pay channel broadcaster The discount offered by the channel as incentive will be based on the combined membership of that channel in A-la-carte as well as in the bouquet.
All broadcasters shall inform TRAI by December 16, 2022, about the name, nature, language, MRP per month of channels, and composition of the bouquet of channels and any change in MRP.
All distributors of television channels shall ensure that by February 1, 2023, services are provided to the subscribers as per the bouquet or channels chosen by them.
After all, what is the issue of 45%. Let’s understand. TRAI has shared the data of discount in its regulation, which was shared by service providers during consultation with TRAI. According to this data, large broadcaster Discounts on a-la-carte options range from 15 to 53.34 percent, with most broadcasters offering discounts of between 33 and 54 percent.
Further, in the roughly 435 bouquets offered by broadcasters, the average discount is 39 per cent, but the mode is between 45 and 50.
Including TV Today Hindi News, Turner Kids Pack, Zee Family Pack Hindi SD, Discovery Bouquet 1 Basic Infotainment Pack and Disney Kids Pack broadcasters is subscribed by 67 million DTH customers and as far as its bouquet is concerned, the average discount offered is 45% on the sum of MRPs of a-la-carte channels.
Based on these figures, TRAI decided to cap the discount on bouquets of channels at 45 per cent, which would cover about 70 per cent of the existing bouquet offerings.